What is GE 9 cell matrix?

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

What do you mean by GE Matrix?

The GE Matrix is a 3×3 matrix designed to help you decide where your investment for resources should be within a business. You can think of it as similar to the arguably more famous BCG Matrix, in that you allocate products or activities within each box in order to determine future actions.

What is GE matrix explain with example?

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis tool used in corporate strategy to analyse strategic business units or product lines based on two variables: industry attractiveness and the competitive strength of a business unit.

How many cells are in a GE nine cell matrix?

Description: GE matrix consists of nine cells based on two key variables: i) Business Strength and the vertical axis represents Industry Attractiveness.

What is Ge Nine box matrix with example?

GE nine-box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. It is a framework that evaluates business portfolio and provides further strategic implications. Click to see full answer. Simply so, what is GE matrix with example?

What’s the difference between BCG matrix and GE matrix?

Both BCG matrix and GE matrix are two-dimensional models, that are used by big business houses, having several product lines and business units. The latter was developed as an improvement over the former, and so overcomes many limitations.

What are the dimensions of the GE McKinsey matrix?

The analysis begins as a two-dimensional portfolio matrix but the dimensions are multifactorial with nine industry attractiveness measures and twelve business strength measures. The business world is becoming increasingly focused on its investment decisions as resources become more and more scarce.

How many cells are in a business matrix?

The matrix comprises of nine cells, with two major dimensions, i.e. business strength and industry attractiveness. Business strength is influenced by market share, brand image, profit margins, customer loyalty, technological capability and so on.