What is the FTC green Guide?

Environmentally Friendly Products: FTC’s Green Guides The Federal Trade Commission’s Green Guides are designed to help marketers avoid making environmental claims that mislead consumers. The Green Guides were first issued in 1992 and were revised in 1996, 1998, and 2012.

What are the Green Guides and what do they apply to?

The Green Guides outline general principles that apply to all environmental marketing claims and then provide guidance on specific green claims, such as biodegradable, compostable, recyclable, recycled content, and ozone safe. The FTC issued the Guides in 1992, and updated them in 1996 and 1998.

When can companies use eco friendly terms?

The Federal Trade Commission guidelines prescribe some specific attributes. For a company to say a product is biodegradable, it must “completely break down and return to nature” within one year. That means no products destined for landfills, incinerators or recycling facilities can make such a claim.

What are green claims?

Environmental claims, also termed “green claims”, are assertions made by firms about the environmentally beneficial qualities or characteristics of their goods and services. They can refer to the manner in which products are produced, packaged, distributed, used, consumed and/or disposed of.

What are the Federal Trade Commission Green Guides?

The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.

What are the rules for the Green Guide?

16 CFR Part 260. Rule Summary: The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental marketing claims;

Who is the chairman of the Federal Trade Commission?

“The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who want to sell them,” said FTC Chairman Jon Leibowitz. “But this win-win can only occur if marketers’ claims are truthful and substantiated.

What does the Federal Trade Commission do about deceptive marketing?

The FTC has brought several actions in recent years related to deceptive recyclability, biodegradable, bamboo, and environmental certification claims as part of its overall effort to ensure that environmental marketing is truthful and substantiated. Consumer and Business Education.