Simple copywriting tips to improve writing skills
In order to self-improve and become more skilled in a particular field, we improve our skills, learn new things, or develop current skills. Writing is also a skill that can be improved.
The beginning of writing for most people is more difficult if one does not have the necessary experience. However, over time, writing an article of, say, a thousand words comes with increasing ease.
Writing skills can also be improved by applying copywriting tips. To this end, I have put together some really simple tips, but very effective. See how following a few rules will improve your writing skills.
Let’s get started!
Simple copywriting tips – 12 significant points.
1. Read a lot. A great deal.
That’s right. To write better, you should read a lot!
Reading improves many aspects of our brain. It stimulates it to action and stimulates the use of imagination. It develops our knowledge and, above all, expands our vocabulary, which is very important for improving our copywriting skills. Of course, reading is not only about books, which, after all, many people simply do not have time for (or do not want to have). Reading online articles or newspapers also improves our skills.
So try to read as often as possible.
2. Read the article again before publishing it
It is difficult to write text that will be free of any errors. In the fervor of writing, we may omit a comma somewhere, mispronounce the ending of a word or make another seemingly easy mistake. That’s why you should reread the article in its entirety and I usually use edit my essay online services before officially making it public.
It’s also best to take up re-reading not immediately after you finish writing – giving yourself a moment to breathe. After an hour, your text will sound completely different to you than one so freshly written. This allows you to make more corrections and better refine the content.
3. Shorten the content before publishing
While reading and re-editing your text, you can also shorten it. Convoluted and long sentences are less well received by readers. So it’s best to write clearly and lucidly from the beginning. Simply without “pouring water”.
4. Avoid long paragraphs of text
A long, uniform column of text is not a desirable element in content. Try to avoid it as much as possible. From the reader’s point of view, it is simply unreadable and what little encouragement to read. A very long paragraph looks bad visually and creates the impression that the text is longer. For many, a long text is enough of an indicator not to read it.
So, depending on the font size of the page, use a few sentences at most in one paragraph.
5. Stick to a consistent style from the beginning
Another copywriting tip calls for sticking to a single style throughout the article. If you write directly to the user from the beginning, e.g. “to you,” then maintain this rule until the end of the article. The same rule applies to the tense in which you write. If it is present tense – maintain it until the end.
Just consistently use the style you chose at the beginning.
6. Write in simple language
There is no need to create intricate and sophisticated content. Simple texts that reach users are the best. There is no need to use difficult technical phrases if the publication does not require you to do so.
If, on the other hand, you must use technical phrases, explain the meaning in parentheses or link the issue to the source where it is described.
7. Refer to the source
If there are references to some information in your content, cite their source. Are you wondering why? Well, your text will gain authenticity and credibility. No one will accuse you of using information “from outer space”.
However, before you refer to the source, make sure that it is, first of all:
- with as fresh a publication/update date as possible
- comes from a trusted and reliable source
Whenever you refer to statistics, news or facts, make sure you include the source where the information came from.
8. Expand the acronyms you use
When using abbreviations of several words, make sure that its expansion is given. Simply apply this rule the first time you use it, for example:
- RWD (from Responsive Web Design, a site that adapts to mobile devices).
- CTA (from Call To Action, a button that calls for action)
- CRO (from Conversion Rate Optimization to optimizing the site for conversions)
9. Build a narrative through storytelling
The next copywriting tips suggest building trust through narrative, which is derived from what is known as storytelling. It involves creating content with which the recipient can identify and build positive emotions and feelings.
10. Focus on the visual aspect
The content you create is very important, but its appearance is even more important.
Think to yourself which dish you would choose. The one whose ingredients the chef has mindlessly scattered on the plate, without much “order and composition”? Or the one that is nicely served, where each ingredient has its place and is spectacularly arranged on the plate? Well, that’s right.
The same principle applies to content. The column of the text mentioned in the earlier point will also not be attractive in the eyes of the user. A better impression will be made by shorter paragraphs or bullets.
When it comes to organizing the text, the following rules should apply:
- writing shorter sentences
- frequent separation of text into smaller paragraphs
- use of bullets, lists
- prioritizing content with h2, h3, and h4 headings, etc.
- bolding certain parts of the content
- adding context-appropriate graphics
- use of quotes
- for long content, use links at the top that refer to a specific point
- increasing the spacing between lines of text
- using additional visual elements, e.g. display additional, supplementary information in a dedicated “box” that stands out from the content
Simply ensure that the content has high visual appeal.
11. Make content easy to scan without reading it in depth
Try to create content that the user will be able to relate to without reading it in its entirety. A thoughtful structure of headlines will help. They must contain such information that will clearly describe what may be in a given section. By taking care of this issue, we give recipients the opportunity to read only the information that interests them.
It’s also worth bearing in mind that many of them will scan the headlines with their eyes and see if they find satisfying information in them before reading the whole article.
Hence, do not use one-word headlines, as they may be perceived differently.
12. Surprise the user and take care of the beginning
It’s not a well-known fact that users like “something different.” Breaking out conventions and writing content that addresses an issue in a different way has a better chance of gaining a group of satisfied fans than a constant and repetitive style.
The introduction is also important. It doesn’t have to be long and convoluted. It is enough to simply and clearly encourage the user to read the whole article.
The beginning is where most of the audience begins to read, so if you don’t make sure you have an interesting start, you will lose the reader of the article.
Copywriting tips to improve writing skills – summary
As you can see, the above copywriting tips are not difficult and do not require much dedication. Anyone who wants to improve their writing skills should familiarize themselves with them and start applying them. Thanks to them, you will hopefully notice a jump in quality and your writing will become easier.
In turn, copywriting tips on visuals will make it easier for your readers to perceive your content and make it more enjoyable to read.