What does it mean when an ad goes viral?

Viral marketing is when someone creates video or visual content that resonates with their target audience. That content is shared to the point that it spreads like wildfire, or goes viral. When a marketing campaign goes viral, a company’s sales, engagement, and brand awareness can increase dramatically.

What qualifies as a viral video?

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content.

How many shares do you need to go viral?

First, Understand That Virality Is Relative Our Ignite Visibility blog posts tend to get 50-200 shares on average. Viral articles get 10x or 20x more shares than that. So we’d consider a post viral if it got about 1,500 shares.

How do I make my ad go viral?

Below, a panel of Ad Age Collective members shared their tips for building a viral marketing campaign.

1. Make it an entertaining ‘gift.’
2. Be hyperbolically authentic.
3. Give people a reason to share.
4. Focus on the visuals.
5. Make it real and raw.
6. Ensure that your content is relevant to your audience and fits your brand.

Why are so many TV commercials going viral?

Indeed, ad companies have come to rely on consumers themselves to spread the message. In other words, they went viral. Although there may not be a way to guarantee that a commercial will go viral, the ones that have share a few common traits.

Is the number of TV commercials going down?

Streaming services has reduced the number of commercials viewers– particularly viewers in the sacred 18 to 49 demographic– see on television. Yet, the new paradigm has in no way reduced the efficacy or popularity of commercials. Indeed, ad companies have come to rely on consumers themselves to spread the message.

Why are there so many cute animal commercials?

Certainly, the universal love of cute animals helps, but the ad also evokes nostalgia and a desire for a better world.

Who is the girl in the Volkswagen Commercial?

While the ad is about the dangers of applying makeup while driving, it does not treat makeup as a problem in and of itself. Volkswagen collaborated with YouTuber Nikkie de Jager, a popular and respected member of the online makeup community.