What is a geographic segmentation?

Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.

What are geographical markets?

The relevant geographic market comprises the area in which the undertakings concerned are involved in the supply and Remand of products or services, in which the conditions of competition are sufficiently homogeneous and which can be distinguished from neighbouring areas because the conditions of competition are …

What is geographic segmentation and why is it important?

Geographic segmentation allows large companies to target the varying wants and needs of customers in different regions. Consumers that live in different geographic regions typically display varying needs, wants, and cultural characteristics that can be specifically targeted for more efficient and better marketing.

What is the use of geographic segmentation?

Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.

What does geographic market segmentation involve?

Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies . Geographic segmentation can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population. This type of segmentation helps to reach out to customers living in a similar region or area and have identical needs.

What is an example of Geographic segmentation?

An example of geographic segmentation can be seen in the seafood industry. In USA, even though seafood is preferred all over the country, however, seafood is extensively marketed in the South and Southeast regions.

What are the five types of market segmentation?

There are quite a number of potential market segmentation bases (also referred to as segmentation variables), which an organization could effectively utilize to construct market segments. As a simple guide, segmentation bases can be classified into five major categories: geographic, demographic, psychographic, behavioral, and.

What are the different types of market segmentation?

There are four main types of segmentation used in market research analysis: a priori, usage, attitudinal and need.