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What was the slogan for Virginia Slims cigarettes?

What was the slogan for Virginia Slims cigarettes?

Philip Morris launched advertising of Virginia Slims in 1968 with the slogan “You’ve come a long way, baby” and switched in the 1990s to “It’s a woman thing”

Who said you’ve come a long way baby?

Pat Martin
Pat Martin is credited with coining a famed advertising slogan that dressed up smoking in a kicky, 1960s-print pantsuit and captured the zeitgeist of the era’s women’s liberation movement.

What cigarette commercial said you’ve come a long way baby?

But It’s Still a Man’s Game. If you were alive and in America in 1968, you might remember the phrase “You’ve Come A Long Way, Baby.” It was an advertising slogan for a brand of cigarettes, known as Virginia Slims.

What fallacy fallacies are being used in this ad Virginia Slims?

At least three logical fallacies — bandwagon, false analogy, and red herring — can be identified in the Virginia Slims ad. The bandwagon fallacy is commonly used in everyday life to con- vince an individual to do something because everyone else already is.

Are Virginia Slims skinny?

Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, “Slims”), and are also longer than normal “king-sized” cigarettes (which are 85 mm (3.3 in)), sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to give the cigarettes a more “elegant” appearance and ostensibly to …

Has come a long way meaning?

1 : to rise to a much higher level of success : to become very successful He’s come a long way from his days as a young reporter. Now he’s one of the country’s most respected journalists. 2 : to make a great amount of progress Medicine has come a long way in recent years.

What are slim cigarettes?

Slim cigarettes are an increasingly popular type of cigarette in several countries around the world. Previous studies have shown that the levels of certain toxic chemicals in the smoke of these cigarettes are lower than those in regular cigarettes.

Do they still sell Virginia Slims?

Markets. Virginia Slims are mainly sold in the United States, but also was or still is sold in the British Virgin Islands, Brazil, Argentina, Germany, France, Switzerland, Portugal, Poland, Hungary, Cyprus, Belarus, Ukraine, Russia, Kazakhstan, Singapore, Hong Kong, South Korea, Japan and Australia.

How strong are Vogue cigarettes?

Vogue Lilas Tar content: 4 mg, Nicotine content: 0.4 mg Sales unit is 1 carton which contains 10 packs. (With 20 filter cigarettes in each pack) Lights flavour.

When did Virginia Slims come a long way?

You’ve Come A Long Way, Baby: Virginia Slims Advertising Year By Year. It started in 1968 – Phillip Morris launches the very first cigarette brand marketed specifically to women. The “You’ve come a long way, baby” slogan (created by the famous Leo Burnett Agency) instantly caught on, and the “Women’s Lib” theme perfectly tapped into…

When did You’ve Come A Long Way Baby?

Further, the same survey found that the recall value of the “You’ve Come a Long Way, Baby!” was very high among young women between the ages of 18 to 34. [xvii] Virginia Slims captured higher market shares between 1979-1989.

What does the commercial for Virginia Slims say?

The ad text reads: “Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby. Virginia Slims – Slimmer than the fat cigarettes men smoke.”

When did Virginia Slims change their slogan to find your voice?

In the 1990s, Virginia Slims finally decided to change their slogan. They went with “It’s a woman thing”, but it wasn’t near as successful as “You’ve come a long way, baby”, so they changed it again to “Find Your Voice” in the 2000s (ugh).