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What type of customers use British Airways?

What type of customers use British Airways?

British Airways customers People who choose to fly BA do so because of their close affiliation to the brand and their preference for a high level of service. Often frequent flyers who travel for both business and pleasure, they are affluent and influential.

Who is British Airways target market?

British Airways target a segment of citizens involving primary market of ABC1, which preferred high class services provided by British Airways. Through expansion of its short haul market, British Airways have emphasized in attracting more diverse set of consumers (McDonald, 2013).

What are British Airways values?

Embracing the best of Britain You’ll feel at home here if you embrace timeless British values and modern Britain’s strengths: knowhow, creativity, energy, diversity and open-mindedness – and a sense of respect, responsibility, fair play and knowing whose turn it is to make the tea.

How many customers does British Airways have a year?

British Airways is one of the world’s leading global premium airlines and the largest international carrier in the UK serving almost 40 million customers a year, travelling to over 170 destinations in more than 70 different countries.

What makes British Airways such a good airline?

The airline’s reputation is built on its heritage of excellence in all areas of flying and in an increasingly competitive market, it continues to strive to put the customer at the heart of the business. At the core of the brand lies the promise of To Fly. To Serve.

How did British Airways change its brand image?

BA’s success was an excellent example of Brand Promise, market segmentation, and communications in practice. Through in-flight and on-the-ground innovations and renovations and exceptional and insightful marketing, BA changed customers’ perceptions of the total BA brand. From a reputation of BA meaning ‘Bloody Awful,” BA became “Bloody Awesome.”

Who was the founder of British Airways in the 1980s?

In the 1980s, after its privatization by the Thatcher administration, the British Airways brand reinvented the trans-Atlantic flying brand experience. Under the stewardship of Sir Colin Marshall and a first-rate marketing group, the brand made some big decisions defining the customer’s total brand experience throughout the entire customer journey.