How do you announce a change in logo?

7 Ways to Introduce a New Logo to Existing and New Customers

1. What the Experts Say.
2. Hype it Up Long Before the Change.
3. Ask for opinions on social media.
4. Make changes to stationary and other materials first.
5. Make a checklist of what needs to be changed.
6. Advertise through your mobile app.
7. Introduce it on social media first.

Why would a company change their logo?

The logo is the face of the company, its product or services and connects the brand with its consumers. A new logo might also be created when a company gets divided and another entity is being created with new management. Both companies might go for a change in their logos to avoid confusion over their identities.

Why should you update your logo?

Among the reasons every company needs a logo refresh every now and then; 1.) Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world. You need to ensure your logo is adapting to those changes.

How do you announce a brand name change?

How to Announce a New Company Name

1. Inform Your Employees First. Announce your new company name to your company’s workforce before you go public, recommends marketing website Digett.
2. Let Your Customers Know.
3. Inform Other Stakeholders.
4. Prepare to Inform the Press.
5. Update All Marketing Materials.

When to announce the change of Your Logo?

If you are confident in your logo change, then you should be confident enough to announce it to your loyal customers. You should start announcing about your logo change long before you do it. This will get customers used to the idea before you officially make the change. Ask for opinions on social media.

Why do I need to change my company logo?

The reason is that the new merged company may now offer many more products, services or facilities that it did not offer earlier. The new company, therefore, appeals to an entirely new set of consumers and attracts different vendors and investors.

How to introduce a new logo to your existing and new customers?

In addition to creating more hype for your new logo, you are also increasing the level of interest in your brand. This can help you to promote your brand along with your new logo, thereby reinforcing the relationship between your brand and your logo. Introduce it on social media first.

What are the challenges of a logo redesign?

A major challenge with redesigning your logo is disrupting the visual connection that your customers have with your old logo. Take some time to understand how your customers are relating to your current logo and explore the possible consequences of a dramatic rebranding. Will your existing customers be confused?