What is typical for Generation Y?

People of Gen Y can be described as self-confident and ambitious. Some other characteristics of the Generation Y are: They are looking for a good work-life balance, flexible working hours and strong diversity policies. They also expect to rise rapidly through the organization and move up the ladder very fast.

What is Generation Y best known for?

Generation Y is the first generation to grow up with the internet, cell phones and digital communication. “Digital natives” is a term often used to describe people who grew up tech-savvy. These professionals are comfortable learning and using the latest software releases in the workplace.

Who are Gen Y consumers?

Generation Y (Gen-Y) consumers are obsessed with fashion (Williams and Page, 2011) and due to their impact on spending across different product types, including the fashion industry (Tee et al., 2013), they have significant roles in the marketplace.

Why are Generation Y so interested in fashion?

The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society.

When did the Generation Y generation come out?

Generation Y consists of individuals born as early as 1980 all the way up to the early 2000s. As a result, it makes sense that changes in pop culture have shaped us all differently. For starters, there are some fashion trends older Millennials loved that we younger ones just don’t get.

What do you call the generation of fashion?

Generations of Fashion – Terms of Interest to the Fashion Industry. The following terms, “Baby Boomers,” “Generation X,” and “Generation Y” are often used by marketers to describe certain age groups or generations.

Why are generations of fashion important to marketers?

In learning what lifestyle issues such as political, social, or technological influences were dominant during each group’s lifetime, marketers can better understand how to cater to them.