Users' questions

What social media is used in Australia?

What social media is used in Australia?

The 5 most used social media sites in Australia are:

  • Facebook (90.31% of >13 years olds used in May 2021)
  • Youtube (87% of >13 years olds used in May 2021)
  • Instagram (47.81% of >13 years olds used in May 2021)
  • LinkedIn (34.53 of >13 years olds used in May 2021)
  • Twitter (30.81% of >13 years olds used in May 2021)

What is the most popular social media in Australia 2020?

Most popular platforms by number of unique monthly visitors – December 2020

  • Facebook – 16.5 million.
  • YouTube – 16 million.
  • Instagram – 9 million.
  • WhatsApp – 8 million.
  • LinkedIn – 6.5 million.
  • Snapchat – 6.4 million.
  • WordPress – 6.1 million.
  • Twitter – 5.8 million.

How popular is social media in Australia?

In January 2021, almost 80 percent of the population were active users compared to just 58 percent in 2015. Facebook was the most popular social media brand in Australia in 2019, with 56 percent saying they used the platform the most often. Elsewhere, 21 percent said they used Instagram and six percent used Snapchat.

How many active social media users are in Australia?

18 million social media users
In Australia, we now have over 22.3 million internet users and 18 million social media users. 1 in 3 minutes online is spent on social media, and advertising reach is growing across most of the key platforms.

Is TikTok popular in Australia?

Australian consumers are now spending more time on TikTok than competitor YouTube, according to a new report. In Australia, YouTube has a comfortable lead in the number of users – 16 million a month – while TikTok clocked up nearly 2.5 million in an average four weeks in the first half of 2020.

Who uses Facebook in Australia?

Of the 13 million Australians who are on the platform monthly, over 9 million use Facebook daily and access it on mobile. Students, Millenials and mums are the most active on Facebook with 80% of 16-24 year-olds and more than 2 in 3 mums accessing the network daily. People are also discovering brands on Facebook.

What is the main culture of Australia?

The culture of Australia is primarily a Western culture, derived from Britain but also influenced by the unique geography of Australia, the cultural input of Aboriginal, Torres Strait Islander and other Australian people. The British colonization of Australia began in 1788, and waves of multi-ethnic migration followed.

Who owns TikTok?

TikTok is owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming. The 37-year-old was named one of Time Magazine’s 100 most influential people in 2019, who described him as “the top entrepreneur in the world”.

Who mostly uses TikTok?

U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44.

Who uses Instagram Australia?

The majority of Instagram users in Australia were women – 57.3%. People aged 25 to 34 were the largest user group (2,900,000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 310,000.

How has the media landscape changed in Australia?

The Australian media landscape has fundamentally changed in the past two decades. The internet democratised how content is created and consumed, enabling new channels of communication between businesses and consumers.

Who is the author of the Australian media landscape report?

This report was commissioned by Google and prepared by AlphaBeta Australia. All information in this report is derived or estimated by AlphaBeta analysis using both proprietary and publicly available information. Google has not supplied any additional data, nor does it endorse any estimates made in the report.

What do people use social media for in Australia?

Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with 56 percent of users regularly sending private messages and 50 percent commenting on posts. Active users also post pictures and videos, with 38 percent of users saying they have posted visual content.

How big is the newspaper market in Australia?

Consider some of these facts: Newspaper advertising market in Australia is now worth $2.4 billion, a fall of nearly 40 percent in just five years. Industry forecasters predict another 22 percent drop by 2020 Fairfax Media Group redundancies have cost the company $70m over two years NewsCorp to save $40 million in cost-cutting – ie.