Users' questions

What is Starbucks logo represent?

What is Starbucks logo represent?

Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.

Is the Starbucks logo a mermaid or a siren?

“It’s the siren. She is not a real person, but we kind of think of her as one. She’s the biggest symbol of our brand, really, other than our partners (employees). She’s the face of it,” Steve Murray said.

What’s the meaning of the Starbucks Coffee logo?

Below you can see the major iterations of the Starbucks logo from a great post on Logo Design Love . You can also play around your creativity to create a coffee logo with this 100’s of coffee logo designs. You can see the original version of the logo was a little bit more risqué. Depicted in the logo is a twin held mermaid with exposed breasts.

What’s the history of the Starbucks goddess logo?

The Starbucks logo also resembles yet another mysterious, and volatile female, Melusine (or Melusina). Known as the alchemical Siren, or twin-tailed mermaid, this ancient creature was at the center of various stories and legends, and had a connection to alchemy.

When did Starbucks change their logo to a siren?

2011 marked the 40th anniversary of the Starbucks Coffee company. In celebration, the logo was revised with a larger image of the siren in white against a circular green background. The designers removed the stars and the wordmark and left the image alone.

What does the mermaid in the Starbucks logo mean?

But then again, Seattle itself is located between Puget Sound and Lake Washington, so perhaps a mermaid who’s also a freshwater maid is the perfect symbol for the city’s most famous coffee, after all. Not to mention, the siren’s cute, the coffee’s popular worldwide, and the logo’s not going anywhere — so just chill out and have a PSL already.