What is a persona image?

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals.

Where can I find pictures for personas?

Flickr is a good source since you can look for Creative Commons licensed images. If you use your personas as an internal tool within your organization http://www.exactitudes.com/ is a great resource.

How do you create a persona image?

Give your persona a face that reflects the descriptions used throughout the template. If possible, use a photo of a real consumer, not a cheesy, easily identifiable stock image. Show the individual in a space that gives insight into where your product fits into his/her life.

What is a persona mapping?

Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies.

What do you need to know about Persona mapping?

1. Research. You need to collect both qualitative and quantitative data in order to paint a picture of your ideal customer. Depending on what your customer base looks like, it might be through online surveys, focus groups, in-depth interviews, social media, emails, etc.

How to create an online user persona template?

Intentionally plan user abilities capabilities with clear outcomes and motivations in mind. Visualize the contexts where stories happen to understand how user personas and stories relate. Save time with an online user persona creator tool. Start simple with the basics and add more content as you learn about your customers’ needs and goals.

What do you need to know about user personas?

What is a User Persona? User personas are semi-fictitious representations of your target customers. A user persona is framed from real customer discovery and researching the needs, goals, and observed behavioral patterns of a target audience. User personas help you get inside the mind of your audience.

How to create user personas and customer journey mapping?

The key to developing a user journey map is to develop assumptions based on the customer journey and then validate those assumptions. Say, if we want to develop a Customer journey mapping for a hotel booking website (say Oyo).