What does the ASICS logo represent?

The smooth lines of the logo symbolize motion and speed, reflecting the thoughtful concept of the brand and its values of health, success, and wellbeing. The bright blue color palette of the ASICS visual identity reflected the brand as a reliable and trustworthy one, pointing to freedom, lightness, and friendliness.

What does the name ASICS mean?

Anima Sana In Corpore Sano
Kihachiro Onitsuka Founds Onitsuka Co., Ltd. with four employees and a capitalization of 300,000 yen. Later, the company name is changed to ASICS, an acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind in a healthy body”), a quote from the Roman satirist Juvenal.

Why is ASICS called ASICS?

ASICS is an acronym of the Latin phrase ‘anima sana in corpore sano’ which translates to ‘a sound mind in a sound body’ and conveys the company’s ethos and mission – to encourage exercise as a lifestyle to promote total wellness of mind, body and spirit.

What is the ASICS slogan?

I MOVE ME
With the motto “I MOVE ME”, the sports brand aims to motivate everyone to practise more sport and move more in general to work towards a healthier, more fulfilled life.

What is the meaning of the name ASICS?

The name ASICS is an acronym for the Latin phrase anima sana in corpore sano which translates as “a healthy mind in a healthy body.” In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS bought the outdoor brand Haglöfs on July 12, 2010, for SEK1,000,000,000.

How did the ASICs tennis shoe get its name?

Asics celebrated it with new tennis shoe Asics Gel-Resolution Novak Asics (アシックス, Ashikkusu) is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as “Healthy mind in a healthy body”.

Who is the founder of ASICs running shoes?

In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.

Who was the first celebrity to wear ASICs?

Onitsuka became particularly renowned for the Mexico 66 design– in which the distinctive crossed stripes (now synonymous with the company brand) were featured for the first time. Martial-arts star Bruce Lee was the first known celebrity to popularize this design.