What is product breadth?

What is product breadth?

Product breadth, which is the variety of product lines in a store. Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth.

What is depth and breadth of a product?

Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.

How do you increase the product line of breadth?

The company can extend its product line with a down-market stretch, an up-market stretch, or a move both ways. A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product.

What is breadth strategy?

The normative model of brand image management suggests that marketers should base their images on a single set of consumer needs (depth strategy), rather than multiple sets of needs (breadth strategy).

Why is breadth of product portfolio so important?

To understand why breadth matters, it helps to look at how today’s strategic landscape is changing. New, less-expensive production technologies and ease of entry into some markets have led to a proliferation of products and services; at the same time, the cost of reproducing and distributing certain classes of products has dropped dramatically.

What does it mean to have a product portfolio?

A product portfolio is the collection of all the products or services offered by a company. Product portfolio analysis can provide nuanced views on a stock type, company growth prospects, profit…

Is the portfolio approach used in the supermarket?

The portfolio approach has been used for years in the traditional supermarket—that brawling arena of product proliferation—in such tactics as umbrella branding and loss-leader pricing. Indeed, the technique is showing up in a range of industries.

When was the BCG Growth Share Matrix created?

Matrix Type # 1. BCG Growth-Share Matrix: The BCG matrix is a chart that had been created by Bruce Henderson for Boston Consulting Group in 1970 to help corporations to analyze their business units or product lines.

What is breadth and depth of any brand?

What is product line breadth example?

Product Line Breadth The breadth of the product mix consists of all the product lines that the company has to offer to its customers. If we take P&G, for example, the breadth of the major product lines would consists of hair products, oral care, soaps and detergents, baby care, and personal care.

What does product depth mean?

What is product depth? Product depth refers to the variation in products that a company offers within one product line. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What is product line example?

A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), and create a more diversified product family.

What is product mix example?

Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

What are the types of product lines?

There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like flavour or colour to differentiate the products.

What is product depth and width?

The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line.

How is product life cycle defined?

The term product life cycle refers to the length of time a product is introduced to consumers into the market until it’s removed from the shelves. The life cycle of a product is broken into four stages—introduction, growth, maturity, and decline.

What are the 4 product line expansion?

There are four “stages” of the life cycle of a product: introduction, growth, maturity, and decline. The launch is exciting and is often followed by a surge of sales, but at some point, the product will wear itself out.

What is product line of Coca Cola product line?

These brands, even though different from each other, are controlled and operated by a single parent brand – Coca-Cola. These different product categories (or brands) are called product lines of the parent brand. Contents show.

What are the examples of product?

A product can be physical or virtual. Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages). Virtual products are offerings of services or experiences (such as education and software).

Which is the best definition of product breadth?

In its most basic definition, product breadth is the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width. Click to see full answer. Thereof, what is product mix breadth?

What makes up product breadth, depth and assortment?

The product breadth is the number of product lines, while the product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix. Specialty retailers will likely have a smaller product breadth than a general merchandise store.

What does product mix breadth and depth mean?

Product mix breadth and depth can show the amount, and variety, of items a company has for sale. You’ve just seen a little of product assortment, or product mix, in action.

Where did the idea of making bread come from?

History of bread production. The bread making process originated in ancient times. The basis of the operation is to mix flour with other ingredients, for example, water, fat, salt and some source of aeration followed by baking. As long ago as 2,000 BC the Egyptians knew how to make fermented bread.